![]() He will need to work in tandem with Collier and Boogie and understand what they want and how they see the game. The clear point to emphasize is that Bronny is not going to be the leader of the pack. Mandatory Credit: Maria Lysaker-USA TODAY Sportsīronny will share the floor not only with Isaiah Collier, but with Boogie Ellis, a 17-points-per-game scorer last season who has ample experience and ability. Houston, TX, USA McDonald’s All American West guard Bronny James (6) warms up prior to the game against the McDonald’s All American East at Toyota Center. Let’s start there and then continue our conversation: Bronny is the most recognizable player on this USC team, but he isn’t the best player. However: While Bronny is putting USC squarely in the national headlines and making USC hoops popular with casual sports fans, let’s be very clear about a few things connected to USC basketball and next season’s roster. It’s great for publicity, and it gives the Trojans and Andy Enfield a chance to build their brand and reach whole new levels of national relevance.īronny James is giving USC that opportunity because of his name, his family, and most centrally, his father. ![]() USC hoops will be the media-magnet program. For one season, USC will be the hotter ticket than UCLA, at least at the start of the campaign. The Trojans are finally going to taste a sample of what UCLA basketball has normally enjoyed as a matter of course for decades since the John Wooden years: preferred status as the popular men’s college basketball program in Los Angeles. That’s great for the USC basketball brand. ![]() Casual sports fans - in and beyond Los Angeles - are going to pay attention to USC men’s basketball now that Bronny James is a Trojan. ![]()
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